Eagle Brand History
Throughout our rich history, we have been creating memories with consumers by helping them create desserts their families and friends love. Our recipes, like our Eagle Brand can, have been passed down generation to generation. Whether it’s a holiday necessity like pumpkin pie, special occasion desserts like cakes and cupcakes, to every-day treats like our magic cookie bars, Eagle Brand has been helping bakers treat the ones they love.
Gail Borden introduced Eagle Brand in 1856 to fight food poisoning and other illnesses related to lack of refrigeration and preservation techniques. His discovery provided milk that would remain safe and wholesome.
The Civil War helped Eagle Brand become a household name. The military needed milk that would keep well, and Borden’s products filled that need.
Eagle Brand Sweetened Condensed Milk was credited with significantly lowering the infant mortality rate in North America.
Gail Borden established the New York Condensed Milk Company, along with the first usage of the Eagle Brand & American Bald Eagle trademarks.
Gail Borden’s New York Condensed Milk Company constructed the New York Milk Condensery in Brewster, New York. It was the largest and most advanced milk factory of its day. During this time, demand increased driven by the American Civil War.
Incorporated the Borden Condensed Milk Co.
Borden modernizes dairy industry & his methods for sanitation form the basis for many modern health department regulations.
In 1931, a Borden Kitchens’ promotion offered homemakers $25 for their original recipes. The rules called for “recipes in which Eagle Brand Sweetened Condensed Milk makes cooking quicker, easier, and surer.” Over 80,000 recipes were submitted. Quick and easy foolproof recipes have been a key benefit of Eagle Brand® Sweetened Condensed Milk through the decades.
Eagle Brand Sweetened Condensed Milk continued to grow in popularity, gaining promotional assistance from Elsie®, the Borden® Cow. Elsie® made her debut in national consumer magazines in 1938 and starred in Borden’s exhibit at the New York World’s Fair in 1939.
By the 1960s, Elsie® had become America’s best-known spokes-cow—a recognized symbol of wholesomeness and quality. Good cooks throughout the country continue to create desserts with Sweetened Condensed Milk from the can bearing the Elsie image.
Low Fat Sweetened Condensed Milk was introduced in 1994, containing half the fat of the original Eagle Brand Sweetened Condensed Milk. It’s a combination of whole and skim milk for a low-fat alternative.
Fat Free Sweetened Condensed Milk was introduced in 1995, containing skim milk. It lets you make the same delicious Eagle Brand recipes without the added fat.
All varieties are available in 14-ounce cans.
Big news! Eagle Brand unveils a new logo, an easy-to-open end and brand new packaging featuring different recipes on all three varieties.
The Eagle Family Foods Group, LLC was established and named after the Eagle Brand condensed milk created by Gail Borden in 1856. Our sweetened condensed milk and evaporated milk brands include Eagle Brand, Magnolia, PET Milk, Milnot, and Meadow Gold.
© 2024 Eagle Family Foods LLC. Borden and Elsie Trademarks used under license. Privacy Policy
